There’s an epidemic of beautiful apps with zero users. Not because the apps are bad, but because building was never the hard part. Running it was.
The moment you need to email your users, you’re reading Sendgrid docs. The moment you want to know if anyone’s visiting, you’re copy-pasting tracking scripts. That’s where most apps go to die.
Today we’re launching Mocha Email and Mocha Analytics. And with them, Mocha stops being just an app builder.
Mocha Email
Every app needs email. Welcome emails, notifications, password resets, lead alerts - it’s table stakes. But setting up email has always been a technical nightmare. Third-party providers, API keys, DNS records, domain verification. It’s the kind of work that makes non-technical founders feel like they’re in over their heads.
With Mocha Email, it’s a conversation:
- “Send a welcome email when someone signs up.”
- “Notify me when my site gets a new lead.”
- “Email users a reminder 24 hours before their appointment.”
That’s it. Mocha handles the rest. No third-party providers. No API keys. You can connect your custom domain for branded emails, and start talking to your users right away.
You get a full dashboard to see what’s been sent, delivery status, and when each message went out. Delivered and undelivered, all in one place.
This isn’t a bolt-on integration. Email is native to Mocha now. The AI agent understands email as a first-class capability, so when you describe your app’s behavior, email just works as part of the logic. Check out the Email docs for the full details.
Mocha Analytics
Most founders skip analytics because setup is painful. You know you should be tracking things, but between Google Analytics configs and event tagging, it falls to the bottom of the list. So you end up flying blind - no idea who’s visiting, what’s working, or where people drop off.
Mocha Analytics is native. Zero setup. The moment you publish your app, you get:
- Real-time visitor counts - see who’s on your site right now
- Traffic sources - know where your users are coming from (Google, Twitter, Reddit, etc.)
- Page-level breakdowns - which pages get traffic, which ones convert
- Geographic and device data - understand your audience at a glance
No tracking scripts. No cookie banners. No third-party dashboards. You open the Analytics tab in your Mocha project and the data is just there.
This is the kind of thing that used to require a developer, an analytics platform subscription, and a few hours of configuration. Now it’s zero steps. See the Analytics docs to learn more.
What Else Is New
We’ve been busy. Alongside Email and Analytics, we also shipped a couple other things worth mentioning:
Mocha Fetch lets you paste any URL and Mocha will read the entire site - content, structure, design - and rebuild it as a modern Mocha app. If you’ve got an old or broken site you’ve been meaning to redo, this turns weeks of migration into a copy-paste. See it in action:
MAX Agent also got a significant upgrade. It now has 2x the internal skills (including native Email and Auth support) and benchmarks about 30% better across the board. If you tried MAX before and were impressed, it’s gotten meaningfully better. If you haven’t tried it, Silver and Gold members can access it from the agent dropdown.
Why This Matters
Here’s the thing we keep coming back to: the world doesn’t have a shortage of ideas. It has a shortage of tools that let normal people execute on them.
Building an app is step one. But an app without email is an app that can’t talk to its users. An app without analytics is an app flying blind. And a founder stuck configuring third-party services is a founder not working on their actual business.
Mocha is becoming something bigger than a builder. We’re building toward the first AI Business Engine - a place where you can build, run, and grow a real business, all from one platform.
Email and Analytics are a major step in that direction. And we’re just getting started. 🚀
Try It Out
Email and Analytics are live now for all members. Open any project and you’ll see the new tabs in your top navigation.
We’d love to hear how you’re using them - come tell us in our Discord.
Build away ☕!